Affiliate Programme

GAME is the UK’s leading games retailer with great deals on video games and consoles specialising in all major formats including:

• PlayStation 4
• Xbox One
• Xbox 360
• PlayStation 3
• Nintendo Wii and Wii U
• Nintendo DS, 2DS, 3DS and 3DSXL
• PC and PC Downloads


Reasons customers shop at GAME:

• An endless range of products including new and preowned Games/Consoles/Digital Downloads/Accessories/Tablets/Movies and more.
• Exclusive products and content available ‘Only at GAME’.
• The GAME Reward App – Collect and spend GAME reward points on everything you buy.
• Free UK Delivery on all products sold and fulfilled by
• Worldwide delivery on all products sold and fulfilled by
• The GAME Preowned Guarantee: All preowned games and hardware sold and fulfilled by come with a 12 Month Guarantee.
• Keep up to date with the latest gaming chat, news and reviews from the GAME community.
• Trade-In – Find out what games, consoles and electronics are worth online, or via the GAME App, and then Trade-In online and in-store to save against the latest games or consoles.
• Dedicated customer service team.

Earn money from your Website.
The GAME affiliate partnership programme allows webmasters the opportunity to host a GAME link or creative banner on their websites. When referred visitors from your site make a purchase on you earn a commission. The more visitors that make a purchase, the more commission earned – Simple!

Why join the GAME Affiliate Programme?

• is the online destination for customers from avid gamers to gifters.
• Customer Payment Options – Debit Card, Credit Card, PayPal & GAME Gift Card.
• 30 Day Cookie – Get paid for sales made by a visitor from affiliate sites during the 30 days post click period.
• Advanced Website – The website is designed to make it easy for customers to find & buy products.
• Customer Personalisation – Onsite product recommendation tools increase AOV.
• High Quality Creative – Available for you to integrate into your site with the latest product and promotions.

Commission Structure:

Affiliate Type Software Hardware Notes
Cashback / Incentive / Loyalty 3.0% 1.0% Flat Rate
Forum Offer Content 2.0% 1.0% Flat Rate
General Content 3.5% 1.5% Flat Rate

How do I sign up?

Our Partnership Programme is administered by our partner Omnicom Affiliates, where you can manage and track your partnership with GAME.

If you have any specific questions, please contact our partner at

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