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GAME REWARD and GAME ELITE shall be closing on 31 July 2024

As of 31 July 2024 (“Closure Date”) the GAME ‘Reward’ Programme (“GAME Reward”) and the GAME Elite Membership Scheme (“GAME Elite”) shall come to an end, after which GAME Reward customers and GAME Elite Members (“Elite Members”) will no longer be able to earn GAME Reward points on purchases made in GAME stores or online at game.co.uk or redeem any GAME Reward or GAME Elite points (please see the GAME Reward and Elite closure FAQs here for further information) remaining on your GAME Reward account.

YOU WILL STILL BE ENTITLED TO RECEIVE GAME REWARD POINTS AS PER THE TERMS AND CONDITIONS ON ELIGIBLE PURCHASES IN GAME STORE AND ONLINE AT GAME.CO.UK BUT ONLY UNTIL 23.59 ON 15 JULY 2024. AFTER WHICH DATE PURCHASES WILL NOT EARN YOU ANY GAME REWARD POINTS BUT YOU CAN REDEEM ANY GAME REWARD POINTS UNTIL THE CLOSURE DATE.

WE WOULD STRONGLY URGE YOU TO REDEEM YOUR GAME REWARD POINTS PRIOR TO THE CLOSURE DATE ON PURCHASES IN GAME STORES OR ONLINE TO AVOID DISAPPOINTMENT.

AFTER THE CLOSURE DATE THE GAME REWARD POINTS WILL BE RESET TO ZERO AND THE GAME REWARD ACCOUNT WILL BE CLOSED, YOU WILL NO LONGER BE ABLE TO ACCESS IT AND YOU WILL NO LONGER BE ABLE TO REDEEM YOUR GAME REWARD POINTS.

The closure of GAME Elite will also mean the closure of monthly GAME Elite offers and also prize draws and promotions that Elite members are eligible to enter.

We understand that this decision shall raise some questions and have answered as many of these as possible below.

When will GAME Reward close?

GAME Reward, the loyalty scheme which enables GAME customers to earn points on purchases made in GAME stores or at www.game.co.uk will officially end at 23:59 on on Wednesday 31 July 2024.

Can I still earn GAME Reward points prior to the Closure Date?

Prior to the Closure Date any GAME Reward points earnt shall remain in your GAME Reward account.

You will still be entitled to receive GAME Reward points as per the terms and conditions on eligible purchases in GAME store and online at www.game.co.uk but only until 23.59 on 15 July 2024 after which date purchases will not earn you any GAME Reward points.

All GAME Reward members will receive a separate email by 16 July 2024, which will detail the final balance of GAME Reward points they have accumulated through eligible purchases made through GAME stores and online. 

The email will be sent to the email address provided in your GAME Reward account. 

Can I still redeem GAME Reward points prior to the Closure Date on purchases in GAME stores or online?

Yes, at any point prior to the Closure Date you will be entitled to redeem GAME Reward points remaining on your GAME Reward account (with a minimum redemption amount required of 400 GAME Reward points) in GAME stores or online at www.game.co.uk in accordance with the terms and conditions.  

What will happen after the Closure Date to any remaining GAME Reward points I have in my GAME Reward account?

You will no longer earn GAME Reward points on purchases made in GAME stores or online following 23:59 on 15 July 2024. Any GAME Reward points remaining on your GAME Reward account following the Closure Date shall be reset to zero and the GAME Reward account will be closed. You will no longer be able to access it and you will no longer be able to redeem your GAME Reward points. 

WE WOULD STRONGLY URGE YOU TO REDEEM YOUR GAME REWARD POINTS PRIOR TO THE CLOSURE DATE ON PURCHASES IN GAME STORES OR ONLINE TO AVOID DISAPPOINTMENT.

Please be aware that in accordance with the terms and conditions  GAME Reward points have no cash redemption value. GAME Reward points earn the equivalent value of £1.00 for every 400 GAME Reward points earnt. The minimum amount of GAME Reward points that you can redeem against a purchase is 400 points but any number of points above 400 can be redeemed against purchases on a pro-rata basis.  Exclusions as set out at the terms and conditions shall apply.

Where can I redeem my GAME Reward points?

GAME Reward points prior to the Closure Date can be redeemed in GAME standalone stores or online at www.game.co.uk

What do I do with my GAME Reward card?

They can be destroyed as they will no longer be in use. 

I have used some/all of my GAME Reward points to purchase a product on a pre-order, will my pre-order now be affected by the closure of GAME Reward?

Any pre-order purchases made prior to the Closure Date where you have used GAME Reward points in whole or in part in order to purchase the product will not be affected by the closure of GAME Reward. You will still receive your order.

What will happen if I wish to return or obtain a refund or exchange a product which I paid for in whole or in part using my GAME Reward points following the Closure Date including products purchased on pre-order?

All returns and refunds are governed by GAME’s return and refund policy. For enquiries in relation to unwanted or faulty goods purchased please contact our GAME customer team via the help centre.

If you purchased the product online:

GAME shall provide customers that are entitled to a refund an e-voucher to the value of the GAME Reward points they have used to purchase or part purchase the product being refunded. The e-voucher shall be sent to the email address provided when you registered for a GAME account. If the product was part purchased using a credit or debit card the amount paid will be refunded to the card used to pay for the product.

If you purchased the product in-store:

GAME shall provide customers that are entitled to a refund a physical gift card to the value of the GAME Reward points they have used to purchase or part purchase the product. If the product was part purchased using a credit or debit card the amount paid will be refunded to the card used to pay for the product.

What will GAME do with my personal data ?

Although GAME Reward is closing we will retain customers' personal data in accordance with the GAME privacy policy as GAME accounts will remain active in order to allow customers to continue to purchase products online through their account. Any personal data processed, managed, used and collected by GAME shall be governed by GAME privacy policy.